Kathryn Johann, Morada Blue Swimwear
By Ebony Nicole
On a hot summer day there is no better way to cool off than to throw on a swimsuit and find the nearest body of water. This week we were able to have a word with Kathryn Johann of Grosse Pointe Farms, owner of the online site Morada Blue Swimwear
Kathryn Johann lived in Ridgewood, New Jersey, a beautiful suburb of Manhattan, for most of her life and grew up being exposed to the incredible culture and fashion that New York City has to offer. She also had the opportunity to study abroad in Florence, Italy while majoring in art at Lafayette College, which allowed her to study photography and fashion design in one of the most beautiful cities in the world.
After moving to Manhattan after graduation, where many of her friends worked in the fashion industry, she was invited to fashion shows during fashion week." I was so inspired by the talented designers that I dreamed of someday starting my own company where I would be able to be creative and do what I love."
In 2005, her sister Nancy married Sean Cotton in Islamorada, Florida and she fell in love with the clear blue ocean and laid back Keys lifestyle. It was here in this picturesque setting that the idea for Morada Blue was born. "I became obsessed with finding the perfect bikini and realized there were some flaws in fit, support and quality in the suits that were available. I set out to find thicker fabric, stronger elastics and perfectly molded bra cups and designed swimsuits that create a more flattering fit to make women feel confident and beautiful."
It wasn't long before Morada Blue Swimwear made its premiere at the Miami Swim Show and then launched the online store www.moradablue.com in 2010. Kathryn says the biggest obstacle that she faced when starting the company was finding a really good factory in the USA that could produce the superior quality that she was looking for. During a time when she needed the most help, a friend reached out and told her to contact his father who had been in the swimwear industry for years. Kathryn toured his factory in New Jersey and it just so happened that they also created incredible swimsuits for Lisa Curran, Letarte and Badgley Mischka. Kathryn found her factory and she is pleased to say, "Now I have an extremely talented team that is very committed in their attention to detail and in creating swimsuits that I am very proud of."
All Morada Blue bikinis combine hi-fashion style with superb quality. Bikinis are sold as separates to create a custom fit and the bikini tops are totally adjustable to provide more support. The bottoms are cut on the Brazilian curve to make your butt look better and legs appear longer. All swimsuits are made in the USA of the best materials available and the fabric is twice as thick to provide a more flattering fit that helps suck in all the right spots.
Kathryn's goal when designing her swimsuits is to help women feel better about themselves and find a swimsuit that makes them feel confident and happy. Kathryn feels, "Everyone should feel their best when most exposed at the beach or pool!"
Morada Blue Swimwear is sold online at www.moradablue.com and from Kathryn's showroom in her Grosse Pointe Farms home where she hosts trunk shows and has private fittings. The line is also sold at La Jolie Rose in Grosse Pointe and Bridget & Stacie in Birmingham. Morada Blue Swimwear will be presenting their new line this fall in Detroit's Fashion Week and hope this will help them get more orders for boutiques and great feedback from buyers. Kathryn is on the right track and with her one-of-a-kind pieces. "My dream would be to have Morada Blue Swimwear sold in a major department store and I hope to continue to expand my brand throughout the country."
Kathryn Johann lived in Ridgewood, New Jersey, a beautiful suburb of Manhattan, for most of her life and grew up being exposed to the incredible culture and fashion that New York City has to offer. She also had the opportunity to study abroad in Florence, Italy while majoring in art at Lafayette College, which allowed her to study photography and fashion design in one of the most beautiful cities in the world.
After moving to Manhattan after graduation, where many of her friends worked in the fashion industry, she was invited to fashion shows during fashion week." I was so inspired by the talented designers that I dreamed of someday starting my own company where I would be able to be creative and do what I love."
In 2005, her sister Nancy married Sean Cotton in Islamorada, Florida and she fell in love with the clear blue ocean and laid back Keys lifestyle. It was here in this picturesque setting that the idea for Morada Blue was born. "I became obsessed with finding the perfect bikini and realized there were some flaws in fit, support and quality in the suits that were available. I set out to find thicker fabric, stronger elastics and perfectly molded bra cups and designed swimsuits that create a more flattering fit to make women feel confident and beautiful."
It wasn't long before Morada Blue Swimwear made its premiere at the Miami Swim Show and then launched the online store www.moradablue.com in 2010. Kathryn says the biggest obstacle that she faced when starting the company was finding a really good factory in the USA that could produce the superior quality that she was looking for. During a time when she needed the most help, a friend reached out and told her to contact his father who had been in the swimwear industry for years. Kathryn toured his factory in New Jersey and it just so happened that they also created incredible swimsuits for Lisa Curran, Letarte and Badgley Mischka. Kathryn found her factory and she is pleased to say, "Now I have an extremely talented team that is very committed in their attention to detail and in creating swimsuits that I am very proud of."
All Morada Blue bikinis combine hi-fashion style with superb quality. Bikinis are sold as separates to create a custom fit and the bikini tops are totally adjustable to provide more support. The bottoms are cut on the Brazilian curve to make your butt look better and legs appear longer. All swimsuits are made in the USA of the best materials available and the fabric is twice as thick to provide a more flattering fit that helps suck in all the right spots.
Kathryn's goal when designing her swimsuits is to help women feel better about themselves and find a swimsuit that makes them feel confident and happy. Kathryn feels, "Everyone should feel their best when most exposed at the beach or pool!"
Morada Blue Swimwear is sold online at www.moradablue.com and from Kathryn's showroom in her Grosse Pointe Farms home where she hosts trunk shows and has private fittings. The line is also sold at La Jolie Rose in Grosse Pointe and Bridget & Stacie in Birmingham. Morada Blue Swimwear will be presenting their new line this fall in Detroit's Fashion Week and hope this will help them get more orders for boutiques and great feedback from buyers. Kathryn is on the right track and with her one-of-a-kind pieces. "My dream would be to have Morada Blue Swimwear sold in a major department store and I hope to continue to expand my brand throughout the country."
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