Shane & Shawn Shoe Designers

Shane & Shawn, Shoe Designers

By Ebony Nicole

Imported from Detroit and now based in NYC, the 'Shane & Shawn' line, named after and created by the twin brother duo, is young, cool, sophisticated and like them, is sure to stand out as the best in their field.

Born in Cincinnati, Ohio and raised in Detroit, the Ward twins grew up with humble beginnings, but recognizable talents early on. Both excelled in math and physics, graduating from Cass Technical High School and later from U of M, but Shane's original focus was on car design, while Shawn's was on engineering.

After college the twins pursued their separate dreams -- Shane was hired by Adidas to design shoes and Shawn started his career at Chrysler. It wasn't long before the bright lights of NYC allured Shawn to the city for stock trading, with Shane joining shortly thereafter to freelance design for different shoe companies.

With a twist of fate and the economic downtown in 2001, Shawn decided to leave the stock trading business and partner up with Shane in the shoe business to create the dynamic duo, where Shawn takes care of the business and financial components and Shane oversees the creative side and design. 

Thus, it was the beginning of Shane & Shawn. 

So beyond the dashing good looks of the twins behind the brand, what makes fashionistas swoon over their chic designs? 

When asked what their primary goal is when designing shoes for women, Shane says, "First, they have to be hot and sexy." In addition, they make sure their shoes are trendy and current with the season's fashions. And lastly, Shane uses his background in athletic shoes to make sure even the perfect heel is comfortable for any night out on the town. 

For men, a different approach is taken, as men's shoe trends don't change nearly as drastically as women's. So they concentrate on making their shoes cool, versatile and practical. 

With the Fall season upon us, we asked the twins what to expect as the "it" trends to look for: 

Women: Over the ankle boot cut is hot, in addition to the wedge, and exotic, two tone patterns are going to be huge. Men: Keep your eyes out for sneaker bottoms with dressy tops, natural tones and square toes. 

Fortunately for you, the two decided early on to sell their shoes exclusively on-line -- so you can check out their full line of men's and women's shoes, bags, scarves, eyewear, belts & wallets, while shopping 'local' from the comfort of your own laptop. 

So as another season kicks off in the fashion world, business never stops for this growing brand and business. Getting their hard working mentality from their Detroit roots, Shane and Shawn Ward stay true to their belief of working hard, perseverance, giving back...and always staying fashionable.


Click here to view their website!